The Shift to Direct Marketing Agencies

BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies and some of the trends that are occurring due to the recession we are in. As budgets tighten, measurement will be crucial to all marketing efforts and those that are positioned well will prosper. I’d love your input….

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations and tagged , , . Bookmark the permalink.

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