Ad Agency Musts

The pressure is on for marketing measurement and it often lands square on the jaw of advertising agencies. So what do clients need from their strategic marketing partners? Adrants did a nice (and fun) job of  synthesizing what’s expected today as tallied by Sapient.

Are you delivering for your clients? Note #10, which should be #1!

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in Johnson Direct, Marketing that's measurable, Observations, Public Relations and tagged . Bookmark the permalink.

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