When Direct Marketing and Advertising Meet…

Inside Direct Mail ran a piece I did on the power of combining traditional advertising with direct response marketing and fact based research to produce a process I dub Direct Branding. This piece also features real-life case studies.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Advertisements

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s