Ad Shift To Direct Marketing

According to USA Today, Direct Marketing Ad spending will continue to rise at the expense of traditional Brand Advertising. That’s great news for all of us who are focused on measurable marketing and accountable advertising.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct brandingā„¢ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in Johnson Direct, Marketing that's measurable, Observations, Public Relations. Bookmark the permalink.

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