E Communication Copy Length

Chief Marketer just ran one of my pieces on copy length. What’s the correct copy length? The simple, short answer is to test. The longer, more detailed response is a click away. Here’s to your measurable results!
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Advertisements

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s