Hey, BUD, STELLA BECKons

So what’s a powerful brand worth? In the case of the declining beer business, a whopping $52 Billion cool ones.

More brew and less foam, please.

Don’t get me wrong, I’m a Milwaukee guy and I was disappointed when Schlitz closed shop, Pabst followed and Miller was sold to the South African’s. But even I was surprised by the price paid for the maker of Bud. MSN ran this article on the sale.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Advertisements

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in Observations, Public Relations and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s