So what’s a powerful brand worth? In the case of the declining beer business, a whopping $52 Billion cool ones.

More brew and less foam, please.

Don’t get me wrong, I’m a Milwaukee guy and I was disappointed when Schlitz closed shop, Pabst followed and Miller was sold to the South African’s. But even I was surprised by the price paid for the maker of Bud. MSN ran this article on the sale.

Grant A. Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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