Business Blogging and ROI

Even Blogs are subject to marketing measurement, and, as such, business blogs are on a downward trend according to a recent article in Direct’s daily e-newsletter. While Blogs can be powerful tools, understanding your audience and talking to them in a less formal, more conversational manner will help you reach your goals. Is your Blog providing you with the ROI you expected?


Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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