Honesty is the Best Policy

April 30, 2008

Yesterday I spoke very frankly with a team of decision makers for a food industry company. Honesty paid off, and I feel really good about it.

They were looking to specify a third-party software solution for their new (not yet designed) website. I shared my experience … Building the new corporate website before adding brand new functionality is a more prudent approach. As their new agency, the Johnson Direct team will learn a great deal about them and how their audiences have, will and want to interact with them online. And, with a solid, highly relevant, competitive and usable website foundation, we’ll have the basis for identifying parameters before we source and qualify viable software options.

The client agreed!

In this case, honesty paid off. But there are times customers really don’t want to hear the truth. If you’ve got a tale to tell – when telling the truth did or did not pay off – blog me! I’d love to hear about it.

Denise B. Hearden

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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