Don’t Forget To Test Email Subject Lines

Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promise, but its overuse and abuse made marketers and prospects alike run away from it. Today, email is again growing and it is best used as a customer communication and retention method. Recently Fuel magazine asked for my insights on testing email — specifically email subject lines — and I was happy to share my experience with their readers which I now share with you.

Grant A. Johnson



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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One Response to Don’t Forget To Test Email Subject Lines

  1. Scott Wilson says:

    Always split test email subject especially building up to a big launch as the result help make the main sales headline. Bad News headlines always get good open rates.

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