Overuse of Personalization Hurts Credibility

Overuse of personalization is a marketing trend that we all must be aware of. While ultra-customization (at the individual level) is very doable today with direct mail, email and PURLS (Personalized URLs), overuse will lead to less effective marketing long term as we train our customers and prospects to tune us out, not to mention privacy issues and overuse can lead to less responses as people grow ever more skeptical about what marketing is legitimate and what is not. That was what I recently wrote in an article in Direct. I hope you enjoy the read…

Grant A. Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct brandingā„¢ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in Johnson Direct, Marketing that's measurable and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s