“Watch” Out, It’s Superbowl Time Again

It’s that time of year again when many big name advertisers line-up and pay big bucks to entertain us with their ads. Most Superbowl’s are judged by the ad content and not the game itself. Worse yet, most of the ads don’t sell products or services — at least not enough to recoup the lavish spend required to air a spot on the big game.

This point was brought up again this year (You may recall I blogged about it last year) on the PR Crumudgeon blog.

Here’s to silly marketing spends…

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.

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