How To Become a Measurable Marketer

Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This article, written by yours truly, and featured in Chief Marketer is a good place to start.

I have also completed a tips booklet, 99 (Plus one for good measure) Bright, Measurable Marketing Ideas that’s yours for the asking. Simply email me at info@johnsondirect.com with FREE Tips Booklet in the subject line and complete postal address information, including your name and company,  and I will send you a copy. Quantities are limited to a “first come, first served basis.” I’m currently working on my second book.

I hope this spurs discussion on the subject and that your 2008 marketing efforts are testable, measurable and ROI strong.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750 

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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