Another Advertising Legend Joins Mr. Whipple

The advertising world lost another legend with the death of Phil Dusenberry as reported on Adrants, and other sites. According to the site: “Dusenberry was a star at BBDO who many credit with turning BBDO into the creative powerhouse it was and, in some cases, still is. He of Michael Jackson Pepsi fame and creator of many memorable taglines such as GE’s We Bring Good Things to Life…”

If you have not read his book, If Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-Fame Career in Advertising, put it on your short list.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750 


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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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