What’s a CMO To Do?

As the media landscape continues to evolve, companies large and small are trying to “figure out” how their marketing should adapt to the many, many marketing options at hand. That’s where the Chief Marketing Officer (CMO) comes in. But what exactly is the CMO’s job description? I came across a good explanation on the NxtERA Blog.

Grant A. Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in Johnson Direct, Marketing that's measurable, Observations and tagged , , . Bookmark the permalink.

2 Responses to What’s a CMO To Do?

  1. Hunter says:

    The American Marketing Association Brand Strategy SIG has an excellent discussion thread going on now about CMO tenure and the top ten skill sets for effective CMO’s. It comes from the Spencer Stuart executive search firm.

    If you’re not an AMA member and can’t read the thread, here’s a link to the list:


  2. Thanks for the information, Hunter. It will be useful for us to monitor this trend. I like your new website as well!

    Grant A. Johnson

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