User Generated Web Content Shift?

Is user generated web content on the downward trend? In a recent Business Week article that exact subject was covered. It seems that more people tend to view professionally done web videos and many advertisers appear more willing to spend money if the site(s) skew toward “professionally produced” entertainment content.

This will likely open the floodgates to more web-only produced shows, videos and such — at least a lot more from larger entertainment companies.

Grant A. Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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