The Choice Is Yours!

I must admit that I love all the experimentation that goes on with emerging media, not only in the United States, but everywhere else in the world.  Business Week featured a story about Blogging in Japan and how AdButterfly treats advertisers and bloggers as equals, allowing marketers to pick blogs and bloggers choosing what gets posted.

The future of measurable marketing will be even brighter if we continue to test like this.

Grant A. Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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