Social Shoe Marketing (a.k.a. Running With Social Media)

Nike has a new Ad Campaign starting aimed at the serious runner, and they are incorporating social media as part of the effort. According to The Wall Street Journal, “Part of the campaign also includes video testimonials from runners that will begin appearing on Nike’s social-networking site this month. On the site, runners can post their times, challenge other participants and form marathon teams. Soon, Nike will unveil a function that allows people to post “running resolutions” and let friends track their progress.”

They also plan a traditional media buy with TV and Print being placed.

Let’s see if it sells them more shoes…

Grant A. Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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