The View from the Bottom of the Pickle Barrel

John Mackey, CEO of Whole Foods, has found himself in a bit of a pickle, lately. It was discovered that he was writing under an alias on the Whole Foods blog.

Here’s a good article about the situation and some common sense rules to remember in regard to promoting yourself on blogs:

http://chiefmarketer.com/whole_foods_lies_07172007/

I think I’m going to stop writing that blog post I was working on today under the name “Joe Smith.”

Rob Trecek

Johnson Direct LLC

800-710-2750

The comments expressed are those of the author and do not necessarily reflect the official positions of Johnson Direct, LLC.

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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