The View from the Bottom of the Pickle Barrel

John Mackey, CEO of Whole Foods, has found himself in a bit of a pickle, lately. It was discovered that he was writing under an alias on the Whole Foods blog.

Here’s a good article about the situation and some common sense rules to remember in regard to promoting yourself on blogs:

I think I’m going to stop writing that blog post I was working on today under the name “Joe Smith.”

Rob Trecek

Johnson Direct LLC


The comments expressed are those of the author and do not necessarily reflect the official positions of Johnson Direct, LLC.

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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