News (???) of the Day

Here are some random musings about what Americans seem to want to know. These are actual headlines I’ve noticed today in the local newspaper and on various online news sites:

“Paris Hilton Speaks from Jail.” Frankly, I’m always surprised when Paris Hilton shows she can speak at all.

“Amanda Beard Poses Nude for Playboy.” Who’s Amanda Beard?

“TomKat Attend Multi-million Dollar Wedding.” Who cares?

“Is VP Too Secretive?” Yes.

“Pro-lifers, Progressives Miss Rendezvous in DC.” Just what were they planning to do when they got together?

“Is Video Game Addiction Real?” Apparently this was meant for the “everything’s an addiction” crowd. Admit that I’m powerless over a video game?

“Spice Girls to Reveal Future Plans.” Aren’t they dead?

The point is a simple one. For those of us who want real news, we have to face the reality that most Americans seem to want Brittany, Lindsey, TomKat, etc., much more than we want the NEWS of the day. I used to blame the media. Not anymore. It’s our fault, because the media are only responding to what readers, listeners, and viewers clearly want. The immoral majority seem to be in control these days.

Let’s just hope they don’t figure out how to vote!


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The comments expressed are those of the author and do not necessarily reflect the official positions of Johnson Direct, LLC.

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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2 Responses to News (???) of the Day

  1. Hunter says:

    It gets worse. Here is something the Boston Globe decided was news:
    http://www.boston.com/news/local/massachusetts/articles/2007/06/25/youtube_post_leads_to_a_visit_and_a_proposal/

    p.s., Amanda Beard is hot and swimming is a great sport. Unfortunately, it’s one of those Every 4 Years Olympic Sports. It also helps to have someone competing for whom you have a rooting interest.

  2. Grant says:

    Hi, Hunter: So, she’s a swimmer. That’s one of those things when you’re 58 like me … you start to lose track of who is considered hot.

    I’m glad the Boston Globe is so on top of things … kind of like the Milwaukee Journal Sentinel. Of course, they say Boston and Milwaukee are somewhat similar.

    I love that line: “She’s just like me … only a girl.” I don’t know … I looked at the pic.

    Thanks, Hunter. Good to hear from you again.

    Steve

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