Alan Rosenspan – A Class Act

I am privileged to call one of the greats of our business, Alan Rosenspan of Alan Rosenspan and Associates, my friend.  Recently, in accepting the Caples International Andi Emerson Award, Alan made comments that should make us all stop in our tracks and think, really think about what it is we do.  Here are the words of Alan Rosenspan …

“When you receive an award like this, there’s a real temptation to thank all the people who have helped you along the way … but if I did, we’d be here until breakfast tomorrow morning.  So, instead, I want to thank all of you.

“Not for what you did.  But for what you’re going to do … next month, next year, and beyond that.  You may think you’re going to do direct marketing, but that’s not what you’re really going to do.

“What you’re really going to do is help businesses stay in business, grow and prosper.  You’re going to raise money for worthwhile causes and issues you believe in.  You’re going to help people appreciate life, add richness and meaning to it, and even inspire them.

“You’re going to help build better products, great companies and enduring brands.  And you’re going to help your clients make money, build their businesses, feed their families, pay for their children’s education, take great vacations and become even more successful.

“And, of course, you’ll also be helping yourself to do the exact same things.

“I have always been so proud … to be part of a business that is constantly improving … that measures what we do … and is always trying to do better than we did last time.  I’ve always considered myself so lucky … to be friends with and work with some of the best creative minds in the world.  Some of you are here with me tonight.  And I’ve always considered myself so blessed … to love what I do and and to enjoy sharing it so much.

“So let me thank you all for this wonderful award — and for helping make this such a rewarding and stimulating and creative business.”

Alan Rosenspan is a class act.

Grant Johnson

Johnson Direct LLC



About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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