Comments for Marketing That's Measurable

Comment on 5 ways to trim the fat from your direct-marketing budget by Marketing Accountability

Marketing Accountability — Sat, 01 Aug 2009 13:29:31 +0000

actually cutting down marketing budget will adversely affect the firm..there is only one answer to this question…invest more in marketing as recession is due to the fact that people are afraid of spending money…good fruitful marketing will remove the fear from them..

Comment on Fairytale Marketing: The Book by marketing book shop

marketing book shop — Tue, 23 Jun 2009 08:40:26 +0000

Great! Thank you for your post.

Comment on 10 Years and Counting… by Ted Grigg

Ted Grigg — Wed, 10 Jun 2009 15:05:56 +0000

Congratulations Grant. You have great clients and achieved more than most of us who would like to do the same thing. This is no small achievement.

May you have another successful 10 years!

Ted

Comment on Big Fat Marketing Blog’s Grant Johnson Hits the BBC by Kevin Hillstrom

Kevin Hillstrom — Thu, 04 Jun 2009 16:20:12 +0000

Good for you, good job!!

Comment on To change or not to change your subject line, that is the question. by Ben Holmes

Ben Holmes — Sun, 26 Apr 2009 23:29:10 +0000

I cannot imagine failing to pay close attention to the subject line… when I was doing a great deal of selling on Ebay – the title was the one factor that had the greatest impact on whether I had traffic to my Ebay offer or not.

People will click & open due to curiosity, or some emotion – and it’s desirable, in my opinion, to spend a little extra time to find exactly the right subject line that will evoke an emotion – and get those higher opening rates.

I’m not convinced at all that boring titles are worthy whatsoever.

Comment on Direct Marketing: The Proof Is In the Results! by Jim Gilbert

Jim Gilbert — Wed, 18 Mar 2009 22:43:38 +0000

No other marketing model offers the accountability of direct marketing. For those of us who crave accountability, direct is the only way.

Regards,
Jim Gilbert
http://gilbertdirectmarketing.wordpress.com/

Comment on JD.com gets a make-over by Jan Baiden

Jan Baiden — Sat, 14 Mar 2009 22:44:51 +0000

Your new logo is great – it reflects the professionalism and style you excel at. Congratulations on the new look!
Jan

Comment on Brand Marketing in a Recession – Website Magazine – Website Magazine by Ted Grigg

Ted Grigg — Fri, 13 Mar 2009 03:52:12 +0000

Some clients see advertising in any form as an expense while others see it as an investment.

Insurance companies, for example, don’t mind spending more than they need to on commissions, but have great difficulty budgeting for proven money-making direct marketing programs they have tested and found very profitable.

Why?

In my opinion, spending money for commissions is easier for most insurance leaders because this allows them to pay for marketing costs AFTER the sale is made.

On the other hand, direct marketing or any revenue generating advertising requires investing the money up front for a return on the back end.

It is clear that investment spending demands greater skill, the ability to weather some risk and a longer term perspective. Average companies do not possess these qualities. And I suspect that a large percentage of corporate leaders do not possess these qualities either.

So the best way to deal with it is to move on to clients who possess these characteristics rather than trying to swim upstream.

Comment on JD.com gets a make-over by johnsondirect

johnsondirect — Wed, 11 Mar 2009 20:04:48 +0000

Thank you Sannon! LOVE getting feedback … especially when it is positive!

Comment on JD.com gets a make-over by Shannon Krause

Shannon Krause — Mon, 09 Mar 2009 19:14:42 +0000

I love it! The new site does a much better job of covering what you do, and it’s great for all of your social media outlets. This site isn’t just for sales, it’s a marketing resource. Congratulations to all of you on 10 years. (Has it really been that long?)