Monthly Archives: August 2009

Recently both Twitter and Facebook suffered Denial of Service (DoS) attacks, shutting down both very popular sites. I use both sites periodically and them not being accessible didn’t really bother me, but the issue made me contemplate social media and … Continue reading →

A: With the recession prompting many executives to rethink their spending priorities, marketing budgets are already looking pretty lean. So one might wonder how to trim even more fat from expenditures as fiscal planning for 2010 gains steam. “Straight Line” … Continue reading →

A: Few clients even think to ask this question. Most clients have design in mind first and foremost. No matter where your visitors come from (search engines, publicity, word-of-mouth/referrals, email or direct mail), nearly all of them will search for … Continue reading →

We concluded our special 5-part series on New Media in last month’s Marketing that’s Measurable eNewsletter, but if you missed one or more, here’s a quick recap of the useful tips and insights shared by the JD team: P art … Continue reading →

Yes, all these topics are covered in this issue of Johnson Direct’s Marketing that’s Measurable eNewsletter. » Make the Case for E-PR » Your Questions Answered » Recap: New Media Series »  Quick (Measurable) Tip  » Coming Up Next Month If … Continue reading →

As seen in E-Centric’s 8/5/09 Feature Story & Published by Chief Marketer It’s been well documented that we are in a massive marketing shift, one in which the consumer/prospect/customer has control and in which traditional media channels are fading faster … Continue reading →