Measurable marketing news, tips and advice you can apply in no time.
I am living proof that dreams can come true.
So how do you make your dreams a reality? Allow me to show you how, especially when it comes to measurable marketing and the path that will lead you to a greater ROI. My new book is just out and it’s a business fable jam-packed with 7 magical ways to increase your marketing results. Discover for yourself by visiting www.fairytalemarketing.com
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Online video can help boost your ROI and differentiate you from the competiton as I point out in this piece from Chief Marketer. The key is to make a relevent, emotional connection with your prospetcs/customers while understanding the needs of your audience(s).
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
The entreupenurial mind is typically fixated on what’s next and if it fails that’s ok, as long as it has learned how to get closer to the goal of doing things right. Business Week ran a nice piece on failure and how it can lead to great success. Don’t make the mistake of not viewing this post.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Business Week ran a good article on the impact the failing economy may have on, of all things, Web 2.0. The article does a good job of getting you to think about the important things in life and how the current financial crisis is impacting our lives.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
BtoB marketing is different than BtoC and this article articulates some of the ways. Enjoy!
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Every month the pros at Johnson Direct deliver to your in-box news, tips and case studies designed to help you market smarter. The October, 2008 issue is no different. You CAN make a powerful impact in a recession. Read the latest issue and be prepared to be energized.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies and some of the trends that are occurring due to the recession we are in. As budgets tighten, measurement will be crucial to all marketing efforts and those that are positioned well will prosper. I’d love your input….
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Looking for marketing insights? I’m happy to introduce you to The Big Fat Marketing Blog, where, yours truly, is one of their columnists. Check it out!
I hope you find the time to interact there (and here) with me and people much more insightful than me.
Here’s to your increased ROI!
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Taking about results is great, but showing them through case studies is much better. Check out a recent piece that Direct Magazine featured in its October 2008 issue for more details.
I hope to see you at the DMA conference in Las Vegas next week.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
