Comments on: Is It “Time” for Marketing Success? http://johnsondirect.wordpress.com/2008/05/06/is-it-time-for-marketing-success/ Musings about the World of Marketing Wed, 09 Jul 2008 10:21:39 +0000 http://wordpress.org/?v=MU By: Ted Grigg http://johnsondirect.wordpress.com/2008/05/06/is-it-time-for-marketing-success/#comment-671 Ted Grigg Sat, 24 May 2008 15:41:28 +0000 http://johnsondirect.wordpress.com/?p=138#comment-671 (I inadvertently placed this comment on the wrong post. So here it is again). Interesting story Grant. I was making a pitch for my services to one of the largest hospitals in the southwest on the 25th floor of a large building on 9/11. Mid way through the presentation, TVs started blaring all over the hospital with the news. The prospect and I stopped what we were doing to watch the plane strikes. I never finished that presentation and never sold the business. Your client would have done well to stop the project as you recommended. They would have saved the postage and avoided the ill will that resulted from the direct mail drop. Ted (I inadvertently placed this comment on the wrong post. So here it is again).

Interesting story Grant.

I was making a pitch for my services to one of the largest hospitals in the southwest on the 25th floor of a large building on 9/11. Mid way through the presentation, TVs started blaring all over the hospital with the news. The prospect and I stopped what we were doing to watch the plane strikes.

I never finished that presentation and never sold the business.

Your client would have done well to stop the project as you recommended. They would have saved the postage and avoided the ill will that resulted from the direct mail drop.

Ted

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