Comments on: The Direct Marketing Difference http://johnsondirect.wordpress.com/2008/02/15/the-direct-marketing-difference/ Musings about the World of Marketing Wed, 09 Jul 2008 10:13:12 +0000 http://wordpress.org/?v=MU By: Grant A Johnson http://johnsondirect.wordpress.com/2008/02/15/the-direct-marketing-difference/#comment-651 Grant A Johnson Sat, 23 Feb 2008 23:42:27 +0000 http://johnsondirect.wordpress.com/?p=132#comment-651 Thanks, Ted. You are correct: those who test best are usually the most successful. Grant Thanks, Ted. You are correct: those who test best are usually the most successful.

Grant

]]> By: Ted Grigg http://johnsondirect.wordpress.com/2008/02/15/the-direct-marketing-difference/#comment-650 Ted Grigg Fri, 15 Feb 2008 15:36:48 +0000 http://johnsondirect.wordpress.com/?p=132#comment-650 Your emphasis on testing brings up another important characteristic of the direct marketing discipline. A company that doesn't test at every turn is not in the direct marketing business. Ted Your emphasis on testing brings up another important characteristic of the direct marketing discipline. A company that doesn’t test at every turn is not in the direct marketing business.

Ted

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