As the media landscape continues to evolve, companies large and small are trying to “figure out” how their marketing should adapt to the many, many marketing options at hand. That’s where the Chief Marketing Officer (CMO) comes in. But what exactly is the CMO’s job description? I came across a good explanation on the NxtERA Blog.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
The American Marketing Association Brand Strategy SIG has an excellent discussion thread going on now about CMO tenure and the top ten skill sets for effective CMO’s. It comes from the Spencer Stuart executive search firm.
If you’re not an AMA member and can’t read the thread, here’s a link to the list:
http://www.spencerstuart.com/about/media/45/
Thanks for the information, Hunter. It will be useful for us to monitor this trend. I like your new website as well!
Grant A. Johnson