Measurable marketing news, tips and advice you can apply in no time.
I must admit that I love all the experimentation that goes on with emerging media, not only in the United States, but everywhere else in the world. Business Week featured a story about Blogging in Japan and how AdButterfly treats advertisers and bloggers as equals, allowing marketers to pick blogs and bloggers choosing what gets posted.
The future of measurable marketing will be even brighter if we continue to test like this.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Nike has a new Ad Campaign starting aimed at the serious runner, and they are incorporating social media as part of the effort. According to The Wall Street Journal, “Part of the campaign also includes video testimonials from runners that will begin appearing on Nike’s social-networking site this month. On the site, runners can post their times, challenge other participants and form marathon teams. Soon, Nike will unveil a function that allows people to post “running resolutions” and let friends track their progress.”
They also plan a traditional media buy with TV and Print being placed.
Let’s see if it sells them more shoes…
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
