Marketing That’s Measurable

For those of you who have taken the time to read this blog in the past, you may recognize me as the guy who writes about public relations. The time has come, however, for me to say good-bye.

I have been truly blessed to work with Grant Johnson and the great measurable marketers at Johnson Direct. I’ve learned how to apply my skills in PR as direct response marketing tools, and have been shown ways to repurpose my work on behalf of clients, thereby multiplying the positive effect for them. In short, I have become a better PR guy because I have worked with measurable marketers.

Along the way, I’ve had a nice chance to interact with some of the folks whose blogs appear on our blogroll, like Jonathan Hutter at Garrand (At the End of the Day), Wendy Grey Maynard, the Marketing Maven, at Kinesis (Kinetic Ideas), and Bill Sledzik (Tough Sledding). If you haven’t already done so, you really ought to check out their wit and wisdom. Jonathan, I will always thank you for being the first to really rip the living daylights out of ABC for subjecting us to Cavemen. Wendy, how can I ever thank you for shedding light (and video!) on the latest, and funniest, ways to sell bras? And Bill, thanks ever so much both for being a thorn in the side of the PR establishment and for giving us that classic link to new media douche bags!

But most of all, I want to thank the boss (no, not Springsteen!), Grant Johnson, for giving me the chance to work on this blog. It’s been fun to the nth degree and has certainly broadened my professional horizons. You’ll be hearing a great deal more from Grant in this “Marketing that’s Measurable” blog. You should pay close attention to what he writes, because he is, unquestionably, one of this country’s leading measurable marketers. Grant speaks frequently at professional conferences around the country … if you ever get the chance, don’t miss him!

And don’t be too surprised to see my name suddenly pop up on a new blog about sleep disorders in the near future.

My friends, adieu.

Johnson Direct LLC

800-710-2750

The comments expressed are those of the author and do not necessarily reflect the official opinions of Johnson Direct, LLC.